Yes, I know it's an advert for a watch but look, really look at the imagery used. Lady, barely out of breath, looking like she hasn't sweat at all having been on that bike for 45 minutes. 45 minutes! I mean, she's either incredibly fit or this is projecting a completely unrealistic image of what exercise is.
All this does is make people like you and I feel fucking terrible when we get on the bike, pedal for a few minutes and start to pour sweat. We work and work and after a while we give up because we feel like we'll never get to that image of the perfect body, the perfect fitness level, that we'll always feel like shit.
There are a tonne of adverts like this out there. I only picked this one as I saw it last night and really it was the straw the broke the camel's back.
It's bullshit. It's crap. It's an unfair and completely unrealistic image to put out there.
Want to know what the truth is?
Working out IS hard. It's supposed to be that way, it's the way we grow, develop and become a stronger version of ourselves. I class myself as pretty fit, I'm a Personal Trainer so I kind of have to be after all, and this is how I look after 45 minutes on the bike:
(Look at the eyes!!! Not a smile on the outside, been on the inside I'm loving what I've just achieved!)
But do you know what makes you FEEL fucking fantastic?
Pushing yourself beyond what you thought was possible and getting to a whole different level of health and fitness will change your perception and mindset making what previously felt impossible just your warm-up! The endorphins released when you exercise boost your mood and make you feel great making the whole exercise thing a little bit addictive at times - but in a really positive way!
Wouldn't it be great to see more real life examples of people working out - akin to the #thisgirlcan campaign that was so fantastic? Wouldn't that help more people start and make fitness part of their every day lives rather than just something to do because we're shown that we should look a certain way?
Isn't that a better image than a 'perfect' person who has just finished a workout without breaking a sweat and without a hair out of place?